About CTDC — Our Story

Built by designers
who've been
on both sides.

We've led design teams. We've done the hiring. We've sat across the table from candidates and made the calls. That's exactly why we started CTDC — because we know what's actually broken, and we know how to fix it.

How It Started

We met at ZoomInfo.
We kept seeing the same problems.

Allanna and Keren both led UX teams at ZoomInfo — one in Boston, one in Israel. Between them, they were reviewing portfolios, running interviews, making hiring decisions, and mentoring designers across levels. They kept seeing the same thing: talented designers getting screened out for completely fixable reasons.

Resumes that didn't reflect the actual work. Portfolios with no narrative. LinkedIn profiles that said nothing. Designers who were genuinely skilled but had no idea how to communicate that to a hiring manager.

Cut The Design Crap started as a conversation between two people who were tired of watching good designers lose to worse candidates who just knew how to package themselves better.

It became a coaching platform, a podcast, and now a full career strategy business — built on one principle: no fluff, no templates, no generic advice. Just real feedback from people who've been in the room.

The Founders

34 years of experience.
Zero sugarcoating.

Allanna Harris
Co-Founder

Allanna Harris

20+ Years · Greater Boston, MA

Allanna has spent over two decades building and leading design organizations inside some of the world's most demanding companies — IBM, NTT Data, Honeywell, and ZoomInfo. As Director of UX at ZoomInfo, she led a 15+ person team across AI Copilot design, enterprise platform unification, and design systems at scale.

She's driven $25M+ in consulting revenue, directed a $60M global HR platform, and built design cultures from scratch inside Fortune 500 companies. Her superpower isn't just strong design output — it's developing the people behind the work. She knows what hiring managers are actually looking for, because she's been one for 20 years.

2024 – Present
Co-Founder & Design Coach
Cut The Design Crap
2020 – 2025
Director of UX Product Design
ZoomInfo
2018 – 2020
User Experience Lead
Altran
2016 – 2017
User Experience Lead
Honeywell — Global Role
2011 – 2016
Director of User Experience
NTT Data
2007 – 2009
Managing Consultant
IBM
ZoomInfo · IBM · NTT Data Honeywell · Altran AI-Augmented Design Enterprise UX Leadership Black Executive Leadership Program MBA Candidate
Co-Founder

Keren Wolfovitz

15+ Years · Raanana, Israel

Keren is a design leader with 15+ years of experience spanning enterprise SaaS, defense, retail technology, and AI-driven products. She built and led design teams at ZoomInfo for five years, rising to Senior Manager of UX/UI and driving design strategy across a global product suite used by thousands of businesses worldwide.

Before that she led a 12-person design team inside Israeli Military Intelligence, where she managed complex, high-stakes systems design under real constraints. She's also a lecturer — teaching UX at Netcraft Academy — and most recently moved into product management at Bright Data, where she applies her design-led thinking to AI product strategy. Keren brings a rare combination of tactical design skill and systems-level leadership thinking.

2026 – Present
Product Manager
Bright Data
2025 – 2026
Head of Customer Experience
Israeli Military Intelligence
2021 – 2025
Senior Manager UX/UI
ZoomInfo
2018 – 2021
Senior UX Architect
LivePerson
2015 – 2018
UX Architect
Trax Retail
2010 – 2015
Art Director
NCR Corporation
ZoomInfo · LivePerson NCR Corporation AI & Systems Design Design Leadership UX Lecturer B.De Visual Communication
Keren Wolfovitz
What We Stand For

Five things we refuse
to compromise on.

🎯
Honesty
We say what hiring managers actually think — not what's comfortable to hear. If your resume isn't working, we'll tell you exactly why.
⚡
Accountability
We stand behind our advice. If you implement our recommendations and don't get results, we don't disappear — we get back to work.
🔍
Specificity
Generic advice is useless. Everything we give you is specific to your situation, your goals, and the roles you're actually targeting.
🤝
Respect
Direct doesn't mean harsh. We deliver hard truths with real care for the person on the other side of the table.
🚀
Momentum
We're not here to give you a report to file away. Every engagement ends with a clear action plan and the confidence to execute it.
By the Numbers

The experience behind
every piece of advice.

34+
Years Combined Experience
10+
Companies Led Design At
$25M+
In Consulting Revenue Driven
2
Continents · One Mission
Clients & Collaborators

We've worked with the best.

Organizations that have trusted our work and our guidance.

NWright
Demotive Group
Lips Inc.
Makeofit
Stocket
ZoomInfo
IBM
Honeywell
NTT Data
Work With Us

Ready to work with people who actually know what they're talking about?

Start with a free 20-minute discovery call. No pitch, no pressure — just an honest conversation about where you are and how we can help.

Book a Free Discovery Call → View Services